Swiss, Premium, Performance Cycling
BMC IS SWISS, VERY SWISS.
BUT WHAT DOES THAT MEAN?
The Swiss know their mountains. This small central European country owes a lot to its topography. A romantic explanation for its evolution, these very mountains influenced the birth of its independence and shaped the lifestyle of its people and culture, creating a highly diverse yet very diplomatic landscape. Peaks and valleys are virtually unavoidable, but for a bicycle manufacturer like BMC they provide the canvas for our dreams. We don’t see those rocky summits as insurmountable but as mere obstacles, and we’re on a perpetual hunt for the best ways to overcome them – with pride, precision, and quality engineering.